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Under the title ‘The Launch of the Great Cunarder’

1934 great cunarder

(Appendix List No. 100), published on September 29th, the ILN reacted in style to the announcement that the Queen would launch and name the new Cunard White Star liner destined for the Atlantic service on September 26th, 1934. The issue starts with the history of the Cunard Steamship Company and presents pictures of Cunarders of other days, from the pioneer ‘Britannia’ of 1840 to the ‘I,usitania, torpedoed by a German submarine on May 7th 1915 with a loss of nearly 1,500 lives. It continues with a survey of the Clyde shipyard and the problems connected with the launching and the actual launch of the ‘Queen Mary’, only known up to the last moment as the ‘543’.
The key feature of the magazine is a double page colour spread of the new ocean liner, a ship “so big that one of her public rooms could contain the first Cunarder and the fleet with which Columbus first crossed the Atlantic”.
Of course, at the launch, the ship was a mere shell of steel weighing about 40,000 tons and would spend nearly two years in the fitting-out basin whilst an army of some 100,000 workers would be employed on the furnishings and accessories which would transform the empty shell into a fully-equipped liner, including a theatre, a cinema, a gymnasium with a boxing-ring, swimming pools and medicinal baths, an arcade of shops and two acres of deck for walking and games — not to mention a storage room for aeroplanes and a garage for motor cars.
Half the front cover is taken up with a coloured illustration of the ship with its three red funnels against a deep blue sky ploughing through a deep green sea.
This is issue number 4980, vol. 185, pages 457 - 492, measuring 37 x 26 cm. and priced at one shilling.

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