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Reacting to the Prince of Wales’s challenge: “The British Empire at home and beyond the seas, offers you the resources of a quarter of the world. Buy British and so employ British labour by land and by sea,” the ILN published its own ‘Buy British’ special number

(Appendix List No. 97) on December 12th 1931. It was a (Christmas appea1 to housewives to choose this country’s products first and next those of the Dominions and Colonies. All aspects of British produce are portrayed, from fruit and furniture to farms and factories. Panoramic illustrations show the all-British ‘table’, the all—British Christmas gift and the all-British Empire Christmas pudding ! Similarly all the advertising pages exhort the reader to buy British.
The cover, in red, white and blue, has a special design on the top half of the page. Union Jacks are drawn aside to reveal a London scene with St. Paul’s dominating the stage.
This issue is number 4834, vol. 179, pages 925-988 measuring 38 x 27 cm. and priced at one shilling.



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