Reacting to the Prince of Wales’s challenge:
“The British Empire at home and beyond the seas, offers you the
resources of a quarter of the world. Buy British and so employ British
labour by land and by sea,” the ILN published its own ‘Buy
British’ special number
(Appendix List No. 97)
on December 12th 1931. It was a (Christmas appea1 to housewives to choose
this country’s products first and next those of the Dominions
and Colonies. All aspects of British produce are portrayed, from fruit
and furniture to farms and factories. Panoramic illustrations show the
all-British ‘table’, the all—British Christmas gift
and the all-British Empire Christmas pudding ! Similarly all the advertising
pages exhort the reader to buy British.
The cover, in red, white and blue, has a special design on the top half
of the page. Union Jacks are drawn aside to reveal a London scene with
St. Paul’s dominating the stage.
This issue is number 4834, vol. 179, pages 925-988 measuring 38 x 27
cm. and priced at one shilling.
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